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Since 1997 · Princeton + New York

Human-First AI. Connecting people and creativity better than ever.

Princeton’s legendary AI-Native consulting and application production Studio.

We turn knowledge into iAgent™ AI solutions built to be the greatest imaginable force multipliers for your team’s potential.

Talk to Trusty → See how we deliver
iAgent™ AI design & build AI readiness Cost-commanded orchestration Integration & scale
Trusty
Trusty iSureTech
live now · receives visitors, books appointments
Hi I’m Trusty, your source for all things SureTech™ and iAgent™ AI. Tell me where you are with AI and I’ll point you to the best next step or make a booking with the team.
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AI That Speaks ROI

We Deliver AI People Love
at a Cost You Love.

Our Creative Design Studio + iAgent™ AI Operating System Deliver Unmatched Value-to-Cost at Scale.

Rigorous Build, Training, and Scaling disciplines ensure consistency and ecosystem integration while reducing cost at every stage. We make each interaction feel right first the Wow! then use our self-learning and automation systems to optimize cost per delightful resolution.

Build

Your vision, knowledge, brand, and voice priced before we build, on an operating system that gives you a running start.

Training

Trained like your best new hire earns your trust, then earns its keep making delight and excellence routine.

Scaling

Grows like infrastructure, learns like a colleague enterprise-grade reliability with ever improving self-learning and cost reduction.

~45¢
Per Typical Resolution
At Scale – 2026

One predictable flat fee including tokens, compute, and management. 2026 flat-fee options as low as ~25¢ per resolution.

Pricing details are a conversation ask Trusty.

Some Things What We Did Good 🎉

We like fun ideas and big canvases. Let’s do something great together.

0+Customers servedBespoke solutions across finance, media, healthcare, and enterprise.
Millionsof usersShipped experiences people actually use from ESPN Arcade to enterprise platforms.
0 yrsEnterprise & medical compliance experienceHealthcare, financial services, and Fortune 50 environments.
Our field work
Spotlights
What an iAgent™ AI assistant feels like in the wild
“A calm, knowledgeable, engaging, and kind voice that knows what it is doing.”

It is 11 p.m. Someone is on your site with a problem they cannot quite name yet. They might be anxious, exhausted, scared, or all three. The light is bad. The next thing they read will decide whether they remember you tomorrow.

The iAgent™ AI assistant that meets them in that moment must give the correct information, but it should not be a form, robotic, or a lecture.

The iAgent™ AI solutions build on auditable trust while working tirelessly also for delight the Wow! moments.

Most vendors hand you the correct answer and call it done. We hand you the Wow! experience that makes all the difference between Dead Ends and forever referrals.
The lens

What every engagement delivers on.

Experience

Does it feel like a calm, knowledgeable voice that knows what it’s doing?

Reach

Does it show up everywhere it’s needed?

Economics

Does it get cheaper to run as it scales?

Fit

Does it fit your data, systems, and compliance posture?

A methodology we draw on

Information Casting the rigor underneath.

The design discipline for the space between human intent and human benefit:

CAST 01
◆

Training

Your institutional knowledge configured to learn and govern.

CAST 02
⇊

Retrieval

The exact right information at just the right moment.

CAST 03
✦

Prompt

Character and discipline = Delight.

CAST 04
▷

Action

Tools, Orchestration, Governance

CAST 05
↻

Feedback

Self Learning that Closes the Magical Loop

The result
Spell Casting.
Because the best solutions feel like magic.

Five disciplined casts go in. What comes out feels effortless a calm, knowledgeable, engaging, and kind voice that knows what it is doing. The rigor is ours; the magic is the moment it just works.

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How we deliver · The Full Monty

The same (and more!) tools compared to the biggest shops, OpenAI, Anthropic, Amazon, Salesforce, Accenture run lean and nimble.

Many of even the largest players run a partial kit a single platform, a walled discipline. As a boutique, our principals get to play in all the sandboxes and purpose-fit what’s needed for every customer. Let’s make something Magical!

Under the hood
AWS Partner Amazon Bedrock Azure OpenRouter Multi-model routing · 60+ providers, turn by turn
RAG Recipes Tool use Evals Per-conversation tracing Orchestration

Orchestration is a discipline, not a download. Single-platform agents don’t route and don’t distill, so their costs don’t move. Ours do.

Where it goes to work

Every iAgent™ AI assistant is purpose-built; these are the patterns we deploy again and again.

Intelligent agent pairing Call & chat summarization Research assistance Customer billing Capital optimization Energy optimization Supply-chain optimization Fleet optimization
Trust & governance

A posture you can inspect.

AWS Partner Advanced Tier Services
Security Competency MSP Partner Agentic AI
USDM Cloud Assurance Certified 2022 ISO 9001:2015 Certified ISO 27001:2013 Certified HIPAA Compliant GDPR Compliant 21 CFR Part 11 / Annex 11 Compliant SOC 2 Type II Report
Amazon Bedrock
✓Your data is not used to train public models.
✓On-prem and private-cloud options you choose where it lives.
✓Permissioned, regulated sharing, with controls you can inspect.
✓You own your data and the training know-how you invest and you can delete it anytime.
Where to start

Discovery free, easy, anytime AI assessment.

See our iAgent™ AI assistant right now. Ask where AI fits, get to know us, and we look forward to meeting you.

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Meet Us

Trusty’s at the Door

Say hello to Trusty. Meeting Trusty is meeting us, and how we would like to meet you.

✓No form, anywhere Trusty receives you and books the appointment in the conversation.
✓No marketing list.
✓Just actionable info available right now.
Trusty
Trusty iSureTech
standing by · the same crew, the same phone number
Hi, I’m Trusty. What are you thinking about readiness, a build, cost, or you’re not sure yet?
We have a lot of institutional knowledge walking out the door with two retirements.
That’s a knowledge-transfer build. Tell me a little about who holds that knowledge today and I’ll sketch a first foothold and book time with a human to carry it forward.
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